Innovation by Persuasion in a Noncoercive Consumer Economy

The New York v. Actavis decision created the coercion test as an intermediate step toward characterizing product-hopping as an antitrust offense. This Note argues that, through the introduction of the coercion test, Actavis deemphasized the importance of consumer benefits flowing from innovation””whether trivial or substantial””in the demand-side antitrust analysis. Further, the coercion test, defined in…